April 2, 2007

Retail Roundup

Willow Glen Automotive earns Diamond Certified

Willow Glen Automotive was recently awarded the Diamond Certified symbol after being rated highest in quality in a customer satisfaction rating performed by American Ratings Corporation.

To earn the rating, local service companies must apply to be rated by the American Ratings Corporation and pass each of its 12-step rating and certification processes. ARC randomly samples past customers from the applicants files and surveys 100 customers by phone. They ask customers to rate applicants on a scale for quality as well as the customer’s willingness to return to the business or recommend it to others.

Many companies are unable to pass the rating because ARC requires a score greater than 90 on a 100 scale. It also verifies liability and workers’ compensation insurance, state license status, complaint status, business practices, financial stability and legal judgment status. After certification is awarded, ARC continues to survey customer satisfaction.

“Our entire team at Willow Glen Automotive is pleased to earn this prestigious award. And, it is especially gratifying because it’s based on our customers’ perception of our quality,” said owner Gil Vasquez.

Willow Glen Automotive is located at 151 Tully Road, San Jose 95111, phone (408) 279-0920 or e-mail willowglenauto@sbcglobal.net.